Landscapers · 6 minute read

What photos should a landscaper put on a website?

Use photographs that help a customer recognise the kind of garden you make and the care in the work. Ten well-chosen images with context will do more than a folder of two hundred unsorted phone pictures.

Start with five strong completed projects

Choose work that represents the jobs you want next, not simply the most recent. Aim for variety in project type while keeping the market coherent. If most desired work is full garden construction, do not lead with lawn cuts and hedge trimming.

Take one useful wide photograph

Stand where the layout can be understood. Keep the phone level, clear tools and bags where practical, and avoid an extreme wide-angle setting that bends straight lines. Early or late light can be kind to a garden, but accurate colour matters more than drama.

Add details that prove the finish

Photograph paving junctions, steps, edging, timber work, planting combinations, drainage details or the way levels meet. A detail is useful when the caption explains what the customer should notice.

Make before-and-after pairs comparable

Use roughly the same position and height. Keep the direction consistent. The change should be immediately legible without arrows or exaggerated editing. If you can, add a later image to show how planting matured.

Show people carefully

A genuine team photograph can make the business feel real. Get permission from identifiable people before publishing them. Avoid stock workers presented as staff and avoid images that reveal a customer’s address, vehicle registration or private family details without agreement.

Photograph across the seasons

A newly planted spring garden and the same space in late summer tell a fuller story. Keep a simple reminder to revisit one or two strong projects with the customer’s permission. This is more valuable than forcing every project into a single launch-day gallery.

Keep the original files

Send the largest original image rather than a screenshot, WhatsApp copy or image saved from Instagram. Do not add text, logos or filters to the master file. The website can crop and compress a clean original for different screens.

A simple site-visit shot list

• One wide view that explains the whole garden.
• Two medium views showing separate areas.
• Three details of finish, materials or planting.
• A comparable before image if available.
• One honest team or working image with permission.
• A short note naming the location broadly and the work completed.

Turn the library into useful proof

Organise files by project name and add a sentence about each job. That gives a website designer the material needed to build real case studies. See what a landscaping website should include, or read about our free landscaping website preview.